Building CompaniesThat Shape Africa'sFuture.
ONARU Limited is a venture holding company creating technology, media, education and creative businesses that solve real problems at scale.

Abayomi Onalaru
Founder & CEO
Meet The Founder
Abayomi Onalaru
CEO & Founder
Abayomi began behind a camera. Years of photographing people, brands and spaces taught him something most business schools never do — that value is created in the details, and that the person who controls the system controls the outcome.
Freelancing had a ceiling. Every project ended, every invoice closed, and the work started again from zero. So he stopped selling hours and started building infrastructure: tools, studios, platforms and academies that keep working after the day ends.
That shift became ONARU — a holding company built to spin up businesses that solve problems he has personally lived through. Operations software for African businesses. Creative spaces for people who cannot afford a studio of their own. Education for the next generation of operators. Media that tells the story properly.
The through-line is empowerment. African creators do not lack talent; they lack leverage. ONARU exists to hand them the machinery — and to keep building it for the next thirty years, not the next funding cycle.
Abayomi Onalaru
Lagos, Nigeria
The Model
We build. We operate. We create.
ONARU is not only a creative agency. We build and run our own companies — and we put the same capability to work for a small number of external partners.
01 — ONARU Companies
Businesses and products we build and operate.
- TRYSATechnology
- YOMI VISUALSCreative
- YV STUDIOS AFRICAStudios
- YV ENTERTAINMENTEntertainment
- PLAYBAAQMusic
- YOFABakery
02 — ONARU Studio
Capabilities we provide to external companies and clients.
Brand & Strategy
Positioning, naming, identity systems and the strategy that decides what gets built.
Creative & Production
Photography, film, art direction and content produced end-to-end in our own studios.
Digital Products
Websites, platforms and product design built for performance and longevity.
Marketing & Growth
Advertising, campaigns, funnels and the measurement that keeps them honest.
Business Technology
Automation, internal systems and the operational tooling that lets a business scale.
01 — ONARU Companies
The ONARU Ecosystem.
We build brands, products and experiences designed for modern life.
About ONARU
Why a holding company, and why now.
The Beginning
2016 — 2020
A camera and a question
Years of client work across brands, weddings and campaigns exposed the same gap everywhere: talent was abundant, systems were not. Businesses ran on WhatsApp threads and memory.
Today
2021 — 2026
From services to structures
ONARU was formed to hold and build the answers — software, studios, education, media and consumer brands, each staffed by small teams and connected by shared infrastructure.
The Future
2027 →
A continental operating layer
The ambition is a group of durable African companies that outlive their founders: profitable, well-governed, and useful to millions of people who create and trade every day.
Philosophy
Five rules we refuse to break.
We don't chase trends.
Hype is a poor substitute for demand. We build for problems that will still exist in ten years.
We build systems.
A system compounds while you sleep. A service stops the moment you do.
We solve meaningful problems.
If removing the product wouldn't hurt anyone, it wasn't worth building.
We think in decades.
Every decision is measured against where the company should be in 2040.
We create impact before profit.
Margin follows usefulness. We earn the right to charge by being genuinely needed.
Impact
Measured in what we leave behind.
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Companies Built
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Creators Empowered
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Countries Reached
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Projects Completed
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Years Building
Vision
Our ambition is simple.
Build companies that improve how Africa creates, works and grows.
Contact
Let's start a conversation.
- hello@onaru.com
- /company/onaru
- @onaru
- Office
- Lagos, Nigeria










